FEFCO: Informative & promotional

Packaging is becoming increasingly important as the world of consumer packaged goods is changing; power is shifting from brands to retailers and consumers, own labels product market share is rising, investments in communication are more fragmented than ever and there is an increased demand for cost reduction along the supply chain.

Corrugated packaging can help packer-fillers and retailers take advantage of these trends by providing a packaging solution which is informative as well as a first class medium.

A fantastic communication tool

Corrugated packaging improves supply chain visibility. It allows efficient Product Identification, a concern which has become, today, just as important as brand identification. Corrugated carries all the information and data that have to be clearly visible packaging for logistics purposes: such as the various signs, codes, barcodes or matrix codes as well as RFID labels. This data provides information on the origin of the product, its nature and journey along the supply chain.

An ideal promotional tool

Thanks to its attractive graphics corrugated creates very effective shelf impact. When used as shelf or floor display, it can generate additional in-store sales and is a billboard for brands. These “silent salesmen” offer endless possibilities to increase the value of products. It efficiently helps packer-fillers to establish brand identity. Furthermore, corrugated has great display and merchandising qualities, offering superior value and service to the consumer.

Strong graphic appeal

Corrugated is not just a brown anonymous and boring box. New printing techniques satisfy the most sophisticated graphic design requirements. Corrugated containers can also be decoratively printed to a very high standard with multi-colour printing, making the box attractive, eye catching and enhancing shelf appeal.

Art and design

Some artists have chosen to use corrugated as a source of inspiration and endless creativity. They use this very special material in different ways: some partly expose the flutings by peeling away the surface layer of paper, they paint it, cut in into pieces and use the peeled corrugated as tiles for mosaic patterns. Some stack and glue layers of corrugated sheets and sculpt it, or manipulate it in artistic ways, and transform it into various objects.
But corrugated is not just about art, more and more designers are using the material to create light and robust furniture, including very creative constructions, and for everyday use.

Links:

Artists:
Opens internal link in current window www.corrugatedart.com/index.html
www.juergenstolte.com
www.guggenheim.org/exhibitions/past_exhibitions/gehry/furniture_01.html