70% of all purchasing decisions are made at the point of sale. Because consumers at the supermarket are often confronted with an enormous amount of fresh fruit and vegetables, they require product information to assist them in the purchasing process. Corrugated board packaging can provide this support because it is ideal for high-quality, multicolored printing. Corrugated board can convey consumer information and brand messages precisely where they are needed on the display shelves.
Packaging should attract customers
Most supermarkets have drastically reduced their sales staff and discounters only provide an absolute minimum of assistance. What does this mean for your apples, melons, and tomatoes? Simply this: the packaging you use must now be your best selling tool. Without a little marketing finesse, it is simply impossible to attract and keep the consumer’s attention. Today, you have to get your products noticed – whatever the price. Fortunately, corrugated board packaging is an ideal marketing medium. Its use of striking colours and shapes, for example, can attract and keep buyers’ attention long enough for them to make the proper decision – in your favour! In addition to this, corrugated board offers a distinctive appearance to products without primary packaging. It is an ideal “showcase” for displaying fruit and vegetables – one that is as functional as it is attractive.