70% of all purchasing decisions are made at the point of sale. Because at the supermarket consumers are often confronted with an enormous number of products to choose from, they require product information to assist them in the purchasing process. Corrugated board packaging can provide this support because it is ideal for high-quality, eye-catching, multi-coloured printing.
Corrugated is the ‘silent salesperson’; it is designed to increase the value of your product. Its use of striking colours and shapes can attract and keep buyers’ attention long enough for them to make the best purchase decision.
When used as shelf or floor display, it is a billboard for brands and can generate additional in-store sales.
It is also very efficient at helping packer-fillers to establish brand identity.